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  • Writer's pictureThinEdge Marketing

Difference Between Facebook & LinkedIn Ads




In this article, we will talk about the differences between Facebook Ads and LinkedIn Ads.

Facebook is a social media platform that has over two billion monthly active users. It can be used to promote a business’s products and services to its target audience. With the increasing number of people who use Facebook for personal purposes, the company has created a way for marketers to advertise on this platform: Facebook Ads.

With more than 500 million members, LinkedIn is another social media platform that connects professionals and employers with job opportunities. The company offers an advertising tool called LinkedIn Ads which can be used by marketing professionals to promote their products and services to connect with their target audience.


Facebook Ads and Google Ads are the two popular digital marketing campaign options for advertisers. With their widespread adoption and success rates, it is not hard to figure out why these two advertising platforms are still going strong.

Facebook Ads has a lot of advantages over other advertising platforms. For example, Facebook ads have a higher conversion rate due to the network's audience targeting capabilities. It also allows advertisers to use better targeting capabilities with a higher audience reach and more granular control on audience size and demographics


One of the main purposes of social media advertising is to gain followers.

Facebook Ads offers a great targeting system and personalization options which makes it much better than LinkedIn ads in certain cases such as B2B content marketing. On the other hand, LinkedIn ads allow for better targeting and more relevant ads than Facebook ads when it comes to generating leads for B2B companies.


A study by HubSpot found that Facebook Ads are the most effective at generating leads for B2B companies. They found that, on average, Facebook Ads generated 25% more leads than LinkedIn Ads.

There are different reasons for this. One is that LinkedIn is just not as widely used in B2B settings. Other reasons include how people use these two channels differently and how they are targeted.


When it comes to advertising, Facebook and LinkedIn are two of the most popular platforms. Which is better? The answer to that question varies depending on what you are trying to accomplish.

Facebook Ads - If your goal is to drive traffic back to your website, Facebook Ads should be the way you go because not only does it have a large user base, but also has a lot of targeting options. You can target different types of users by their demographics (age, gender, location), interests (pets, sports), behaviors (shopping habits), and more.

LinkedIn ads - If you're looking for more of an organic approach with fewer targeting options but better engagement rates then LinkedIn should be your choice because it's all about who you know and what they think about your product or service.


In recent years, more and more people have been using LinkedIn as a means to find a job. It is an online professional social networking service that can be used as a network for both finding employment and maintaining employment. In the last few years, with the rise of social media giants such as Facebook and Twitter, LinkedIn has seen a decline in the number of users participating on the site per day. Because of this decline, many believe that it will eventually go out of business.

The key differences between these two platforms lie in their target audiences and their cost models. With Facebook Ads, you can target a very specific audience by targeting demographics such as age, gender, location, etc., whereas with LinkedIn Ads you can only target your potential customers based on their professional profile.


There is a significant difference between the two advertising platforms. LinkedIn does not have an in-built targeting function, it relies on what you input in your profile. This is not a negative point at all, as it allows for a more personalized experience and users are less likely to be bombarded with ads that don’t apply to them.

Facebook ads work based on targeting users with specific interests and demographics. To do this, Facebook collects user data from their browsing habits outside of Facebook, such as which websites they visit and if they clicked on any adverts. This means that they can tailor ads to specifically target these interests and demographics without knowing anything about the user’s account or profile.


The team at ThinEdge Marketing can help you make the most of social media.

Social Media is a growing and integral part of marketing, and we know how to approach it.

We have more than two decades of experience helping organizations integrate social media into their marketing mix and achieve desired results.

We've helped clients with everything from setting up Facebook pages and LinkedIn profiles to managing social campaigns and customer engagement.

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